Cake Craft

Brand Identity & Stationery Design

A little bit of magic, a whole lot of personality!

Cake Craft is a fun, colourful and whimsical cake brand that deserved an identity just as sweet as its creations!

For this project, I created a playful yet cohesive brand identity, combining dreamy pastel colours, bold typography and magical little details to bring Cake Craft's personality to life.

From the eye-catching logo to beautifully coordinated stationery and packaging designs, every element was thoughtfully created to feel fun, memorable and instantly recognisable.

The result? A sweet, personality-packed brand that stands out, feels cohesive and brings a little extra magic to every customer experience.